SCROLL BRANDING & STRATEGIES BY JEREMIE YEUNG LA REGATE

Ocean An illustration of the ocean, the sea and the waves has various meanings
for the brand. Firstly, the definition of a regatta is a meeting or a race of
boats. Thus, the boat should be in the sea.

'La Regate' is also a seafood restaurant with a great beach view. Regatta 'La Regate' is a French word which means a meeting for yacht or small boat
races. The owners wanted to bring such festival experience and the taste
of the ocean in one unique location.

As the brand itself is regatta, people should be able to see either a yacht
or a regatta when they see the logo. Blue The ocean, sky, boats and sails consist of various different shades of blue.

A scenery that is to be illustrated by the strong presence of the colour
blue in the logo. CONCEPTUALISATION

LOGO DESIGN

Regular TYPOGRAPHY Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY

LOGO PLACEMENTS

PATTERNS VISUAL ELEMENTS

SECONDARY COLOUR
#004E5E
R0 G78 B94
C94 M58 Y47 K30 SECONDARY COLOUR
#232323
R35 G35 B35
C71 M65 Y64 K72 LOGO SECONDARY COLOUR
#003966
R0 G57 B102
C100 M82 Y35 K23 PRIMARY COLOUR
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0 PRIMARY COLOUR
#444A46
R68 G74 B70
C68 M56 Y61 K41 SECONDARY COLOUR
#CCCCCC
R204 G204 B204
C19 M15 Y16 K0 COLOUR PALETTE

Primary Logo Secondary Logo

VISUAL IDENTITY