Branding Showcase SCROLL BRANDING & STRATEGIES BY JEREMIE YEUNG OLIVIA HOUSE

Branding Showcase House The word ' house' for the brand was visualised and illustrated by the
common and iconic shape used for houses. Olivia The owners has derived the company's name 'Olivia' from the word
'olive'. Olive trees have particular shaped leaves and thin white
branches but the olive fruit itself does not differ significantly from
other fruits in shape.

Hence the logo accentuated the tree leaves and branches more than
the fruit. Olive Green Olives are either green or black. But the color of a green olive has a
particular and specific green tone.

Hence, I used a color palette of different shades of olive green. CONCEPTUALISATION

Branding Showcase LOGO DESIGN

BaskeV OF Myriad Pro Regular TYPOGRAPHY Baskerville Reg Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Baskerville SemiB Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Baskerville Bold Semibold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Perpetua Reg Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY Perpetua Bold Bold Baskerville Old Face Baskerville Perpetua Regular TYPOGRAPHY

Branding Showcase LOGO PLACEMENTS

Branding Showcase SECONDARY COLOUR
#7C8368
R124 G131 B104
C39 M25 Y52 K29 SECONDARY COLOUR
#5A6656
R90 G102 B85
C39 M20 Y44 K53 LOGO SECONDARY COLOUR
#949B7C
R148 G155 B124
C39 M25 Y52 K11 SECONDARY COLOUR
#727960
R114 G121 B96
C39 M25 Y52 K36 PRIMARY COLOUR
#A3AA88
R163 G170 B136
C39 M25 Y52 K1 PRIMARY COLOUR
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0 COLOUR PALETTE

Branding Showcase Primary Logo Secondary Logo

Branding Showcase VISUAL IDENTITY

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