Branding Showcase SCROLL BRANDING & STRATEGIES BY JEREMIE YEUNG FOOD SENSEI

Branding Showcase Sensei Sensei translates to "master" in Japanese. Masters are looked on as having
an immense amount of experience gained through years of mastering their
craft and are most commonly affiliated to elderly people.

The physical common traits of wise elders are their moustache and beard. Asian Fusion The bamboo hat is very common in China, Vietnam and other Asian countries. The hat shape vary but the conical shape is the most widely
recognised and commonly associated with Asia.

Hence deemed the perfect accessory to illustrate the Asian Fusion concept. Japan The owners were inspired by Japanese modernity and culture,
therefore wanted the brand and logo of the restaurant to reflect this.

Based on the Japanese flag, the circular logo design with a bold but
simple font was befitting. CONCEPTUALISATION

Branding Showcase LOGO DESIGN

Typo 1 Semibold Bold Regular TYPOGRAPHY Typo 2 Semibold Bold Regular TYPOGRAPHY Typo 3 Semibold Bold Regular TYPOGRAPHY

Branding Showcase VISUAL ELEMENTS BRUSHES BRUSH - FONTS

Branding Showcase GRADIENT
FROM
#FFFFFF PRIMARY COLOUR
#000000
R0 G0 B0
C75 M68 Y67 K90 or
C0 M0 Y0 K100 PRIMARY COLOUR
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0 GRADIENT
TO
#000000 COLOUR PALETTE

Branding Showcase Primary Logo Secondary Logo

Branding Showcase VISUAL IDENTITY

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Black Branding Showcase Grey

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