#Mistaken
Changing the narrative about international students in AustraliaProject Context
RMIT Studio BriefCreative Scope
Strategy, Campaign, Print#Mistaken is a student-led campaign that brings visibility to the everyday struggles and stereotypes faced by international students in Australia. The project aims to reframe misconceptions through bold storytelling and emotionally resonant messaging. Designed with clarity and purpose, the campaign pairs minimal visuals with real voices to spotlight unseen experiences — moving from silence to recognition. Through poster design, language, and narrative structure, #Mistaken invites viewers to rethink their assumptions and see international students as more than just labels.