Jeremie Yeung

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Pinchgut Opera


Reawakening Baroque opera for a new generation


Brand Identity, Storytelling, Campaign Strategy
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 Brand IdentityThe refreshed identity of Pinchgut Opera balances classical elegance with a contemporary edge.

A refined serif typeface, paired with the clear use of the word ‘Opera’ in the brand name, reinforces the company’s connection to tradition and performance.

Multi-Campaign Strategy
To reposition Pinchgut Opera for broader and more diverse audiences, a phased communication strategy composed of multiple interconnected campaigns was implemented.

#NowForKids
Creation of a kids brand for the opera, a poster series to encourage parents to introduce their children to opera early and a kit that can be purchased as a ‘family ticket special’.



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